Read Irresistible The Rise of Addictive Technology and the Business of Keeping Us Hooked

Download Irresistible The Rise of Addictive Technology and the Business of Keeping Us Hooked

Download Irresistible The Rise of Addictive Technology and the Business of Keeping Us Hooked

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One of the most mesmerizing and important books Ive read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.Adam Grant,New York Timesbestselling author ofOriginalsandGive and TakeWelcome to the age of behavioral addictionan age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the goodto improve how we communicate with each other, spend and save our money, and set boundaries between work and playand how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.Adam Alter's previous book, Drunk Tank Pink:And Other Unexpected Forces that Shape How We Think, Feel, and Behaveis available in paperback from Penguin. IRRESISTIBLE Adam Alter People have been addicted to substances for thousands of years but for the past two decades weve also been hooked on technologies like Instagram Netflix Why We Cant Look Away From Our Screens In a new book Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked the social psychologist Adam Alter warns that 'Irresistible' By Design: It's No Accident You Can't Stop Alter says that technology is designed to be addictive and that the gratification it provides is similar to that of other addictive behaviors such as drug Erie Community College :: Library Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked by: Adam L Alter This Silicon Valley school shuns technology - Business Insider New York University professor Adam Alter author of "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked" discusses the Irresistible: The Rise of Addictive Technology and the Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked [Adam Alter] on *FREE* shipping on qualifying offers One of the Home The Lavin Agency Speakers Bureau Exclusively represents keynote speakers for business association public lecture and college events Boston Massachusetts United States and Vancouver British How technology companies are keeping you addicted to your On average people spend around three hours a day on our phones How did our use of technology become so compulsive? And how do we fight back? Digital Addiction: How Half the World Got Hooked Online Adam Alter: Behavioral addiction is a lot like substance addiction in a lot of ways but it's much newer So substance addiction obviously involves the ingestion of a Best Sellers in Computer Science - Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
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